If you have some of your old business cards, you might want to hold on to them because chances are they won’t be around much longer.

The new technology, Toroblue.com, is a software program that automatically sends the company’s business card to a customer’s mobile phone as they enter the premises. The customer has the choice to either accept or decline the card. When accepted, the ecard is stored directly in the phone’s address book, ensuring that contact details are accurate, available and accessible. The ecard contains all the information found on a paper business card, including the company logo. Cards are sent and received free of charge using Bluetooth and importantly, never sent to the same phone more than once. Toroblue.com reports the number of ecards offered, accepted and declined.

While I definitely like the new technology, I think that there is still a place in your business for the old fashioned kind. And you might want to invest in some of those magnetic backs for your cards. If your business card is stuck on your client’s refrigerator, chances are you won’t be forgotten.

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