Start Your Own Newsletter
SP Bragg, May 2, 2006 at 4:09 pm ...
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Most stylists are quite happy to do a day’s work and then go home. Well, you can be a little smarter than they are. Tell your clients that you have a monthly/weekly newsletter with hair tips etc and have all the details on your business card. All they have to do is sign up and you would be happy to add them to your readership.
The newsletter reminds them that you exist and that you are taking the time to give them free advice. Chances are you will hold onto your regulars a lot longer than a stylist who doesn’t go the extra mile.
And if you should change salons, you have access to all of your clients so that you can take them with you! The salon might not like it, but business is business!
You should be handing these out on a regular basis by the way!
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